Many companies invest thousands of dollars in the design of their web sites. Unfortunately, it's worth nothing without a good website marketing campaign.
Search Engine Optimization (SEO) is the most cost-effective form of Internet marketing. Search engine promotion campaigns are shown to deliver the highest ROI, compared to all other types of on-line and off-line marketing.
Far from being a simple task, SEO employs a combination of techniques that allow you to dominate search engine result pages. These techniques are based on careful studies that differ from site to site. Simply put, you cannot read in a book which exact keywords you should optimize your site for, or how your pages should be indexed by search engines. You should find unique answers for your unique case.
Finds sites with link exchange submission forms.
- Finds sites with link exchange pages, partner and resource pages with standard names, such as links.html, partners.html, resources.html
- Finds sites that link to your competitors.
- Creates general list of resources matching the topic of your site.
- Estimates the probability of publishing your link on each site found.
Analyzes the log-files created by IIS and Apache servers. Can read zip-files.
Reports site visitor numbers.
Reports keywords that were used by visitors to arrive at the site.
Geographical report, the Countries of site visitors are listed.
Site referrers are listed.
Visitor progress through the site is analyzed and entry/Exit pages are displayed.
The search engines robots (spiders) visits report.
Automatic check of Google PageRank value for the site list;
Displays Alexa Traffic Rank for every page on the list
Presence of each site in the DMOZ catalogue and Yahoo directory is checked.
Displays the number of inbound links for every page on the list according to Google, Yahoo and MSN Search engines.
Suggests keyword variations with the help of Overture and WordTracker (free edition) services.
